Job Description

• Develop and execute organic content, paid social, and email marketing strategies across key digital channels
• Create compelling photo and video content in-studio for social, email, web, and campaigns
• Build and manage email marketing in Klaviyo, including campaigns, primary flows, and concierge correspondence
• Develop a consistent email marketing calendar aligned with product launches, promotions, seasonal moments, service updates, and brand storytelling
• Launch and manage TikTok Shop, including setup, merchandising, product tagging, and ongoing optimization
• Support and grow social commerce initiatives across emerging and established platforms
• Build and manage the CapeSaltie.com Regional and CPG Affiliate and Referral Programs
• Manage affiliate links, discount codes, attribution, and basic performance tracking
• Identify, onboard, and cultivate relationships with creators, affiliates, and brand-aligned partners
• Monitor and report on performance across paid social, email, social commerce, and affiliate channels, identifying opportunities to improve reach, engagement, conversion, and revenue
• Engage and grow the Cape Saltie community through thoughtful comments, DMs, and social interactions
• Support content creation, promotion, and digital coordination for community events, collaborations, and partnerships
• Identify emerging platforms, trends, creators, content opportunities, and new digital channels that could meaningfully grow the Cape Saltie brand

Requirements

• 3+ years of experience in social media, content, e-commerce or digital marketing
• Strong understanding of Instagram, TikTok, Klaviyo and short-form video
• Comfortable creating content (photo/video + advanced editing skills)
  
• Organized and detail-oriented (especially with links, codes, and tracking)
• Able to manage your own workflow and take ownership of projects
• Interested in wellness, beauty, and product-driven brands

What Success Looks Like

• TikTok Shop is launched and actively generating sales
• Affiliate Program is set up and growing with 50 aligned partners
• Regularly scheduled Email Community Content is consistent, clear, and provides value to our wellness world
• Social channels feel cohesive and aligned with the brand
• Systems and Calendars are in place, clear, meaningful, consistent and operating smoothly

How to Apply

• Email your résumé to jenna@capesaltie.com. Include relevant work samples and your content portfolio.
• In a few sentences, tell us why you'd be a great fit for Cape Saltie.
• If selected, we'll reach out to schedule a Google Meeting.
• All offers of employment are contingent upon successful completion of applicable pre-employment screenings, in accordance with applicable law.
  
• The above statements describe the general nature of work being performed in this role. They are not intended to be an exhaustive list of all responsibilities, duties, or qualifications.